SANDBOX | SPECIAL** HR + MARKETING PEER GROUPS - THE ROLE OF HR IN BRANDING
Description: The Role of HR in Branding
Although a companyâs marketing team is typically responsible for developing brand strategy and for ongoing brand guardianship, the Human Resource department has a big role to play in branding as well. The âbrand experienceâ is delivered to the customer by each and every employee of the company, so recruitment and onboarding, ongoing training and communication as well as supporting a brand-values-culture can have a big impact on brand health and thus customer loyalty. In turn, strong brands bring benefits to the HR function.
Sybil Taylor, Chief Marketing Officer of MediPharm Labs and previously Steam Whistle Brewing will share how over her career, she has engaged her HR compatriot to build a brand-centric organization. Join in a lively discussion following the presentation.
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SUBJECT : HR + MARKETING PEER GROUPSÂ
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Start Time: May 23rd, 2019 at 3:30pm
End Time: May 23rd, 2019 at 5:30pm
Location: Sandbox Centre
Address: 24 Maple Avenue